Ülker, whose history goes back to 1944, is one of the loved marks in Turkey, manufacturing a wide span of products such as biscuits, chocolate, candy, chewing gum, liquid oil, dairy products, carbonated beverages, ice cream, coffee and baby food. In the years that followed, the name Ülker became synonymous with happy memories and it is being constantly rejuvenated through innovations.
Ülker asked CBA for the packaging of its famous candy bar, Kremini.
Leveraging visibility as the key objective in impulse purchase category.
The whole Kremini range has been assessed within the scope of the project and a visual identity system has been developed. Since the category is a perfect example of impulse purchasing, the design has been worked on with the visibility constraint as the priority, which made yellow the dominant eye-catching design element.