Taris, Olive Oils
2015
Olive Oils

TARİS

Background

Tariş Olive and Olive Oil Agriculture Union today consists of 32 cooperatives in Turkey.Tariş invites consumers to discover the unique and different worlds of "North Aegean" and "South Aegean" olives. Because each region has one-of-a-kind flavour and Tariş sorts olive oils by the region they are originated from. Taris has made its goal to produce oils made from the best olives from Turkey with the authentic and traditional savoir-faire. Tariş has a wide range of products from regular virgin oils to special production from specific Turkish olives and made with different production techniques.

True Vision

CBA was asked to work on the special category olive oils for Tariş. By this mean we have analyzed the differences betweek special category boutique oils to extract the specificities from each and translate them into a renewed, contemporary yet authentic graphic style.

Creative Expression

Evocation of the olive in a stylish, not realistic way. The olive is settling the graphic design architecture. Very lively colors are used to
modernize the global look mixed with shiny gold to underline the heritage as olive oil is known as “gold oil” in Turkey. Product production story is centralized on the label .

For Olgunca & Erkence serie, the illustrative graphic style is showing the olive and the South Aegean sunny region where the olives come from, mixed with a premium look and color fo the background and the sub-brands. The olive illustration is also symbolizing the “world of Taris”. Gold is used as these olive oil is known as “gold oil” in Turkey.

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