ONEO is a Turkish chewing-gum brand. ONEO is being completely renovated to answer consumers demands within the chewing-gum market: New formulation, new brand strategy and new packaging design.
The main objective of ONEO was to establish its position as a fun, cool, tasteful and dynamic chewing-gum brand and strengthen its brand awareness against strong international competitors.
CBA Turkey gave life to the new brand identity and packaging design of re-born ONEO.
With its positioning ‘Every moment has an Oneo’, the brand promises to offer to the consumers refreshing tastes for every moment: fruity for tasty moments, strong mint for refreshing.
In this direction, we created a new brand identity and graphic design using strong colors cause every occasion of chewing has its special purpose.
The starting point of the graphic design was the branding that creates real impact in a cool and iconic way. The logo was build with a textured background to give the sensation of taste.
The second point is the use of vivid colors used to give a fresh and dynamic look to an old-fashioned brand.
CBA Turkey created a new brand identity and package design system for ONEO portfolio to communicate the brand story to all the chewing-gum target group: Pleasure seekers, simple enjoyers and daily refreshers.