Putting Dogus signature on the shore
Expand your horizon with D-Marin
D-Marin, established to set a new benchmark in operations of the marinas, currently manages 11 unique marinas in Ionian, Aegean & Adriatic Seas, creates one of the largest international chain of marinas in the Eastern Mediterranean. So D-Marin needed a strong brand identity and an ownable brand universe generated around it, to support its strength and capabilities among the competition globally.
Leverage the halo effect of the Dogus Group New Visual Identity Launch, in order to create a new visual identity and brand universe to enhance the premium positioning of D-Marin.
To underline its premiumness and showing D-Marin’s vision in setting the new standards in touristic services in yachting business, its visual identity has been developed to reflect the its pioneering role in the business through putting its “signature”. The signature idea has been leveraged in a creative way, where the waves of the sea has been the source of inspiration for the dynamism of the writing, whereas as the sea color has been used to enhance its area of service.