Zero Point in Time
A strong and genuine brand identity created by CBA Turkey for Göbeklitepe
Göbeklitepe, in Southeastern Turkey, was built even tens of centuries before invention of writing and the wheels, preceding the pyramids of Egypt by 7100 and Stonehenge by 6600 years. It shines as one of the greatest archeological findings in our planet’s history and ready to become a cultural icon and global trademark of the 21st century as the world’s first temple.Being one of the breakthrough discoveries of history, Dogus Holding in Turkey is leading Göbeklitepe project under Sahenk Initiative, together with the Republic of Turkey Ministry of Culture and Tourism.
The importance of Göbeklitepe in history expanded its communication beyond Turkey and CBA was asked to work on the visual identity of this world wide initiative. We worked on the crucial elements of Göbeklitepe, in line with the look & feel and codes of the ancient site and created the self explanatory visual identity together with the brand and application guidance for the museum to be opened on site in future. The dominant temple plan and the T-shaped limestone pillar of Göbeklitepe were leveraged as the key communication elements of the visual identity.
The result was a strong and genuine brand identity created for Göbeklitepe, which was proudly launched in Davos in January 2016 to global leaders. Together with the brand identity announcement, also informative booklets of Göbeklitepe, both designed and produced by CBA, were distributed to participants. Further CBA signage will be seen in Göbeklitepe museum on overall look & feel and on associated communication materials.