Damak is definitely one of the lovemark brands of Turkey. It is a unique recipe of milk chocolate with pistachio.
Damak is positioned as a mass premium brand in the tablet chocolate category with a unique recipe, strong brand equity and long heritage in the Turkish market.
The key aspect of product experience is a balanced combination of chocolate and pistachios.
The core target group is adults and university students who are selective, have refined taste and differentiate the taste of Damak.
Damak has launched a new format, gifting format of the chocolate tablet. Gifting is a very important market in Turkey as people offer sweet products to each other when they are invited or during religious feasts.
Damak is described as chocolate for pleasure. It is more special/ intense than regular chocolate, something specifically craved for that needs time and concentration to enjoy relish and has a ritual. It is consumed mostly to enhance pleasure mostly individually.
Damak brand image is associated with high & consistent quality, described as 'classic', 'elite' and 'trustworthy'. The concept for the gifting category: It is a pleasure for us to be together with our beloveds on special occasions. New Damak Format, brings to perfection the unique taste of the legendary combination of chocolate and pistachio into a form of delicious individual pieces. Presenting this delightful treat to people you care, you will express your feelings as special as you wish. New Damak is a special treat for your beloveds to turn every gathering into a celebration. Graphically we use beautiful ingredient visuals in a simple minimalist and premium way on the white background.