Sölen, Daring Experience.
2014
Daring Experience.

SÖLEN

Background

Sölen is one of the biggest confectionary company in Turkey with more than 20 years expertise in the category of chocolate & chocolate-covered products. Sölen is a pioneer in innovation and quality improvement within the confectionary segment. Sölen is very active internationally as 60% of its sales comes from export. Their original source of business was gift & offering chocolate & candies, which gets along now with day-to-day chocolate treats. Sölen has a portfolio with strong product brands on daily offer. The brand has built its roots on daring success opportunities and innovation by continuously surprising its publics, and always being true to its courageous spirit.

True Vision

Solen is eager to create a difference and add value to society, consumers, business partners and its employees. Quality and innovation stand at the heart of Solen process. Sölen promises to offer to the consumers unique tastes for unique experiences. And therefore are willing to break their traditional image for a more spontaneous and courageous visual identity.

Creative Expression

The new corporate identity was aiming to renew the image and branding of Sölen in order to convey the idea of a modern, innovative young brand and to gain sensuality to be more suitable for the confectionary segment. Sölen new image should convey the idea of pleasure and festive moments. The colorful dots are symbolizing children, young people, adults cause Sölen offers products for every occasion and suitable for the whole family. It also symbolizes the expansion of Sölen in the chocolate & candy world and the wide offer range.

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