Having being found in 1963, SEK has always been an innovative company, offering Turkish consumers pioneering dairy products. Upon the increasing need of the consumers and growing trend of healthy living, SEK decided to launch Quark to Turkish market and reached out to CBA for the strategic packaging design of this innovative product line.
CBA worked on “innocent dessert” idea for this new product category launch.
CBA merged the pure and natural design cues of SEK dairy together with the taste appeal of packed desserts. The innocence of the dessert has been successfully leveraged through the white background and the lightness via the floating design element, whereas the taste has been conveyed though the full spoon referring to maximum pleasure and satisfaction of dessert.