Based upon the strategic approach developed by CBA, the brand idea for the project was defined as “Sparkling Network” for Turkcell.
In Sparkling network concept, the integrity among all the stars (points) represent the connection between human and technology, human and data and among the people themselves. And the connecting light, called as the “Guiding Light” represents Turkcell, in line with the brand’s message “Turkcell does not only get you connected, but also helps you to find the right solution via enlightening and guiding your way” This is the reference point of the in-store visual identity system.
In line with the visual identity system, graphical elements such as shapes, colors, typography and tone of voice have been developed , the design principles of in-store and other communication channels have been idenitified and stations within the store are assigned to specific customer needs.
As a result now Turkcell store do have:
- A design allowing more product display and more experience areas
- An improved customer experience with more technology and high end services