Growing economy, a recognized creativity and a young and dynamic population: Brazil and Latin America have been identified as a beneficial area for the CBA network development who settled in this region creating a joint-venture with the Brazilian agency B+G (BmaisG).
At a time
where globalization continues to spread and sustains a vision of a world
tending to become a « global village » as the sociologist Marshall McLuhan
predicted, territories are facing a complex challenge : giving themselves a
unique image, in order to attract and retain a wide variety of public and individual audiences.
Two projects from CBA France and CBA Italy have been awarded by the Pentawards jury this year : a Gold Pentaward for the limited edition « prisoners » of the French sugar brand Daddy (in partnership with Sleever), and a Silver Pentaward for the global revamp of the Italian tuna brand Callipo.